職位描述
DUTIES & RESPONSIBILITES 主 要 職 責Portfolio Strategy Planning 35%Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.(5 –year BBF/IBR, developed with strategic planning)Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort(1-year BAP)Develop a clinical support program (Phase IV, CEP) to support campaign objectives(Follow CEP SOP)Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives(Identified training strategy and material in place)Develop product launch plans (with PMs) and submit to Marketing DirectorWork with PMs and sales management to provide quality product sales forecastingDevelop training strategy (with PMs) to align with LCMBuilds and maintains global AZ network and relationships through attendance of regional/global workshops.Lead Brand Team 15%To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. Maintain close relationship with Regional Sales Management Team and adapt best practice to local environmentEnsure effective cross functional working, and alignment of team to brand objectivesImplementation 25%Review, amend, consolidate and submit PM budgets to Marketing Director for Product PortfolioManage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditureWork with PMs to develop individual marketing plans for each product in portfolioReview PM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolioEnsure quality of promotional material produced by PMsWork with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing DirectorEnsure the quality delivery of product training programsReview all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spendWork with PMs to maximize advantages and benefits when working with outside agenciesDevelop and maintain relationship with KOLs Win in right wayPeople Management 20%Recruit talents to build the effective teamResponsible for performance management for PMs Build talent pool within team;Understand competency model of subordinates and accomplish annual MKT talent assessment;Provide coaching and feedback to team members to enhance team effectivenessReporting 5%Submit Monthly Product Provide Market Research findings and recommendations
