職位描述
職位職能:
??電子商務(wù)經(jīng)理/主管??
職位描述:
Purpose of the Job
Develop brand online marketing strategy to increase online brand awareness thus to pull new consumers to the brand.
發(fā)展品牌網(wǎng)絡(luò)市場(chǎng)戰(zhàn)略，以增加網(wǎng)絡(luò)品牌意識(shí)，從而為品牌帶來(lái)新的消費(fèi)群體。
Tasks & Responsibilities
- Develop E-Marketing strategy based on brand position, E-Marketing scene and consumer online behaviour..
基于品牌定位，電子商務(wù)現(xiàn)狀和消費(fèi)者的電子商務(wù)行為發(fā)展電子商務(wù)戰(zhàn)略。
- Develop Social media Strategy including Weibo, forum, Vertical sites, and related SNS to increase brand awareness.
發(fā)展包括微博、論壇等社會(huì)網(wǎng)絡(luò)媒體戰(zhàn)略，以提升品牌影響力
- Effectively manage key agencies (design, media, search, and database agency) to build strong partnership and ensure service quality and initiatives
對(duì)關(guān)鍵服務(wù)供應(yīng)商的有效管理，以確保服務(wù)質(zhì)量
- Work with internal team and corporate Internet team to optimize the brand image and consumer interaction
與內(nèi)部團(tuán)隊(duì)溝通合作，優(yōu)化品牌形象和客戶(hù)體驗(yàn)
- SEM/SEO strategy and implementation
搜索引擎戰(zhàn)略的執(zhí)行
- Use web-tracking tools for traffic analysis
對(duì)訪問(wèn)量進(jìn)行分析
- Develop E-Commerce and CRM platforms.
發(fā)展電子商務(wù)和客戶(hù)關(guān)系管理平臺(tái)
Basic Education
Bachelor degree with digital and communication studies.電子商務(wù)和信息相關(guān)本科學(xué)歷
Work Experience
Minimum 5 to 8 years work experience in E-Marketing. 5-8年電子商務(wù)相關(guān)工作經(jīng)歷
Personal Competencies
- Highly motivated, self-starter, action and details oriented and \"can do\" attitude. 工作積極性高，注重細(xì)節(jié)和勇挑重?fù)?dān)的態(tài)度
Social Competencies
- Good understanding of local digital environment, especially web development.
對(duì)當(dāng)?shù)財(cái)?shù)字信息商務(wù)領(lǐng)域有很好的認(rèn)識(shí)，尤其是在網(wǎng)絡(luò)商務(wù)方面
- Superior interpersonal skills and ability to work directly with business, sales, marketing and functions at all levels.
優(yōu)秀的人際交往能力
- Demonstrated ability to work within, establish influence and collaborate within a highly matrix organization.
優(yōu)秀的團(tuán)隊(duì)影響力和合作力
Language(s) / Level
Chinese (Native speaker), good command in English for both oral and written
IT skills
Highly skilled in Microsoft Office applications (Word, PowerPoint and Excel)
企業(yè)簡(jiǎn)介
您想發(fā)展自我和獲得成功嗎？峰力聽(tīng)力技術(shù)（上海）有限公司為您提供機(jī)會(huì)!
峰力集團(tuán)創(chuàng)始于1947年，總部設(shè)在瑞士蘇黎世，是一家專(zhuān)門(mén)從事聽(tīng)力技術(shù)研究、聽(tīng)力產(chǎn)品開(kāi)發(fā)、生產(chǎn)與銷(xiāo)售的跨國(guó)企業(yè)。近六十年來(lái)，峰力集團(tuán)始終致力于改善聽(tīng)障者的生活?；谌虬l(fā)展戰(zhàn)略的需要，峰力集團(tuán)在2000年收購(gòu)了總部位于加拿大安大略省的優(yōu)利康聽(tīng)力公司。通過(guò)這次成功的并購(gòu)活動(dòng)，峰力集團(tuán)一舉成為世界第三大聽(tīng)力產(chǎn)品制造商，全球競(jìng)爭(zhēng)實(shí)力更加雄厚。2005年4月峰力中國(guó)總部定址上海。
公司的信條是：只有通過(guò)人的努力，組織才能取得真正的成功?，F(xiàn)特邀有才華、樂(lè)于接受挑戰(zhàn)的您加入我們的團(tuán)隊(duì)。如果您愿意在個(gè)人或團(tuán)隊(duì)中發(fā)展自我，峰力聽(tīng)力技術(shù)（上海）有限公司歡迎您的加入！
Are you driving to growth and success?
Phonak Group (China) is the place for you. For 40 years, Phonak Group (China) has been committed to making life better for people with hearing loss. This means a commitment to developing hearing solutions that incorporate special features to solve the everyday problems and concerns people have with hearing loss and hearing aids.
Phonak Industries was founded in 1965 by a team of dedicated experts who wanted to focus on developing a product that would improve the challenges of people with hearing loss. In January 2001, The Phonak Group,a Switzerland based world leader in hearing healthcare products, acquired Phonak Industries. The Phonak Group is comprised of two hearing instrument divisions, Phonak and Phonak Group (China), as well as Phonak Communications, a developer of wireless communication devices. Today, the Phonak Group is one of the top three hearing aid manufacturers and, with annual production currently around 800,000 units, has a market share of 15% worldwide.
Phonak Group (China) is headquartered in Xuhui District, Shanghai. Our corporate culture is people value, which highly estimates and continuously supports every creative contribution to reaching our goal. We are committed to giving all our employees the chance to learn, advance in their jobs and add value for our users.
Phonak Group (China) is currently expanding its activities in Asia, and is looking for people with a higher caliber who want to be challenged and rewarded for meeting individual and company goals.
If you thrive to grow and can perform efficiently individually or in a team, Phonak Group (China) is the place for you!
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