職位描述
崗位職責(zé)•Develop and implement comprehensive, multi-channel marketing strategy for UFHH, including traditional, online marketing, word-of-mouth campaigns, promotional events strategy and management•Leverage UFH’s existing marketing resources to conduct co-marketing campaigns with other parts of UFH•Be the public face of UFHH in healthcare forums, speaking to audiences and garnering patients for UFHH•Develop and coordinate UFHH public relations strategy, including press interviews, press releases, media placements, etc. •Oversee small team of marketing professionals, including performance reviews and work assignments•Work with GM to develop innovative marketing techniques and approaches•Perform the above and any other responsibilities assigned by management in compliance with UFH policy and JCI standards任職條件•Bachelor’s degree or above, master’s degree preferred•Completely bilingual—Chinese and English•References from previous employer•Proactive, self-starter•Excellent English •Communication skills - written and verbal •At least 5 years as a marketing manager or above in a reputable firm •Experience in development and running marketing campaigns for major organizations•Healthcare background or elderly care background strongly preferred職位概述Responsible for overall development of UFHH marketing efforts, creating and managing marketing programs, including promotions, collateral, marketing materials部門概述和睦家醫(yī)療集團(tuán)舉集團(tuán)之力，秉承和睦家品牌發(fā)展十五年形成的先進(jìn)全面的醫(yī)療技術(shù)和成熟完善的醫(yī)療模式，推出它的專業(yè)家庭醫(yī)療服務(wù)——和睦家家庭醫(yī)療。和睦家家庭醫(yī)療是中國(guó)首批以醫(yī)療為核心的家庭護(hù)理服務(wù)之一，與一般意義上的家庭醫(yī)療服務(wù)相比，它的獨(dú)特之處在于它是醫(yī)療服務(wù)，而非一般性護(hù)理服務(wù)。和睦家家庭醫(yī)療提出“醫(yī)療先行，健康到家”的口號(hào)，就是希望使我們的顧客能夠在家享受高品質(zhì)的醫(yī)療幫助。它以絕對(duì)的醫(yī)療專業(yè)性為前提，最大限度保證顧客接受服務(wù)的便利性，使客戶兩者兼得，無需在醫(yī)療因素與便利因素之間取舍妥協(xié)，從而能夠?qū)Ｐ挠谏眢w狀態(tài)的維護(hù)和康復(fù)。
